Content planning

What to post on Instagram — answered with your niche’s own data

The accounts that grow fastest consistently post what their audience already rewards. SpyShrimp shows you exactly what that is: which topics earn disproportionate engagement, which formats and reel lengths win, and which hooks stop the scroll — then hands you a fill-in template for every winner.

Content guessing is expensive

The usual advice — post consistently, follow trends, use hashtags — tells you how to post, not what to post. So you brainstorm, publish, and hope. Meanwhile the top accounts in your niche have already run the experiment for you: every post they publish is a data point about what your shared audience rewards. The problem is that reading hundreds of posts by hand and spotting the patterns takes hours you do not have.

How SpyShrimp does it

AI content pillars

SpyShrimp clusters each competitor’s content into themes and compares every topic’s share of posts to its share of engagement — so you see what the audience actually wants more of.

A template for every winner

Each breakout post comes with a why-it-worked breakdown — hook, topic, format — and a fill-in template you can steal and adapt into your next post.

Format-level answers

Posting cadence, which reel lengths earn the most views, engagement by format, caption length, hashtags, and CTAs — the full anatomy of what performs.

Evidence, not trends

SpyShrimp analyzes live competitor data on demand, so your content calendar is based on what works this month in your niche — not a stale list of tips.

How it works

  1. 1

    Search the accounts you admire

    Pick the top accounts in your niche — or run a spy search on your own account to see it against a niche baseline. No Instagram connection needed.
  2. 2

    Read the patterns

    In about three minutes, see the content pillars, outlier posts, formats, and hooks that earn disproportionate engagement in your niche.
  3. 3

    Fill your calendar

    Adapt the templates, plan your week, and post what your audience has already proven it rewards. Ask AI anything to pressure-test your plan.

Questions & answers

Plan your next post on evidence

See exactly what your niche rewards — topics, formats, hooks — and adapt it in minutes. Start free with 3 searches, no credit card required.